MaiaWoman Fertility Privacy Policy

Welcome to MaiaWoman. Your trust is essential to us, and we are committed to protecting your privacy and the security of your personal data. This Privacy Policy is intended to inform you clearly and transparently about how we collect, use, protect, and share your information when you use our Maia wristband, our mobile application, and our website (collectively, our "Services").
Our Services are designed to help you understand your fertility cycle. This involves the collection and analysis of very personal health data. We take this responsibility very seriously.

1. Who is the data controller?

The company MaiaWoman, located in France, is the controller of your personal data collected through the MaiaWoman Services.

2. What data do we collect?

We collect different types of data to provide and improve our Services:

• Identity and Contact Data: First name, last name, email address, shipping address, password.
• Transaction Data: Information related to your subscription and payments (processed securely by our payment providers).
• Health and Wellness Data (Sensitive Data):
• Physiological data collected by the wristband: Basal body temperature, resting heart rate, heart rate variability (HRV), and other biomarkers related to sleep and activity.
• Information you enter in the app: Dates of your menstrual cycles, information about sexual intercourse, symptoms, mood, personal notes, and any other health indicators you choose to track.
• Technical Data: IP address, device type, operating system, unique device identifier, connection and app usage data.

3. How and why do we use your data?

We use your data based on specific legal grounds and for clear purposes:

• To provide our Services (Performance of a contract): To analyze your physiological data to calculate your daily fertility status and predict your fertile windows; to personalize your in-app experience; to manage your account and subscription; to send you transactional communications.
• For research and development (With your explicit consent): With your explicit and separate consent, we may use your anonymized or pseudonymized data to improve our algorithms, conduct scientific studies on women's health, and contribute to research. Your data will never be used for research purposes without your consent.
• To improve our Services and ensure their security (Legitimate interest): To analyze usage data to understand how our Services are used and identify improvements; to diagnose and resolve technical issues.
• To comply with our legal obligations: To meet regulatory requirements, especially as a certified CE and FDA Medical Device.

4. How do we share your data?

Your privacy is paramount. We never sell, rent, or share your personal health information for advertising purposes. We may share your data only in the following cases:

• Service Providers: We work with trusted third parties for data hosting (secure servers in Europe), payment processing, logistics, and customer support. They only have access to your data to perform these tasks on our behalf and are obligated to respect the confidentiality and security of your information.
• Scientific Research: If you explicitly consent, we may share fully anonymized data (which does not allow for your identification) with partner research institutions.
• Legal Obligations: We may be required to disclose your information if required by law or to respond to a valid legal process.

5. Data Security

We implement robust technical and organizational security measures to protect your data from unauthorized access, modification, disclosure, or destruction. These include encryption, anonymization, and strict access controls

6. Data Retention

We retain your personal data as long as your account is active. If you decide to delete your account, we will initiate a process to permanently delete your data from our systems, subject to any timeframes required by our legal obligations.

7. Your Data Rights

In accordance with GDPR, you have several rights regarding your personal data: the right to access, rectification, erasure ("right to be forgotten"), portability, and the right to withdraw consent. To exercise these rights, please contact us at privacy@maiawoman.com

8. What happens when you no longer use MaiaWoman?

If you no longer need the service, you can cancel your subscription. We encourage you to give your wristband to a friend or someone who needs it. Before doing so, you can perform a factory reset from the app. This action will completely and securely erase all your personal data and unlink the wristband from your account, ensuring the new user can never access your information.
If you are pregnant, we suggest you keep using the service to track your pregnancy!

9. Updates to this Policy

We may amend this policy from time to time. In case of a major change, we will inform you via the app or by email.

10. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at: privacy@maiawoman.com.